Senior Designer | Women's RTW & Activewear Specialist | Expert in AI-Assisted Design Process

I’m a fashion design specialist with an industry experience of eight years and with a strong focus on integrating AI into the creative process. From concept development to digital prototyping and tech pack automation, I help design teams streamline workflows and unlock new creative potential through smart technology. My goal is to bridge fashion design and innovation, making design processes more efficient, insightful, and future-ready.

WORK:

2021 – DEC 2024

SENIOR DESIGNER // J.LINDEBERG, STOCKHOLM, SWEDEN

J.Lindeberg Women’s RTW and Golf

• responsible for the J. Lindeberg women’s golf and RTW lines and product design for categories, including jersey tops, outerwear, skirts, dresses, trousers, and knitwear (seasonal range consisting of 100-120 styles)

• Creation of seasonal design concepts and well-rounded product assortment. Process including sketching, CADs, detailed techpacks, selecting and developing fabrications and trims, creating overview decks and presenting collection in milestone meetings, working cross fuctional with pattern, buying, product development and sales teams

2017 – 2021 

SENIOR CONCEPT DESIGNER BOSS MENSWEAR // HUGO BOSS, METZINGEN, GERMANY

• Created global collection concepts for the BOSS MENSWEAR BLACK, ORANGE AND TAILORING LINES in collaboration with the VP of Design

• Created seasonal design briefs and colour cards with extensive trend research for the design teams and followed them up throughout the collection process to ensure that a consistent visual identity is communicated internally, from initial design concept to collection presentation and showroom

• Responsibility over the colour development process for all BOSS Menswear lines, working with Pantone and Coloro colour systems as well as local colour developers

• Created global collection concepts and product design for multiple brand collaborations and capsule collections, e.g. 7 seasons for PORSCHE x BOSS

EDUCATION:

2025 

MA IN FASHION, TEXTILE ART AND MATERIAL STUDIES (Thesis title: AI-Driven Innovation in Fashion: Enhancing the Design Process through Technology) 

University of Lapland, Finland, May 2025

2014 – 2017 

BA AND MA FASHION DESIGN STUDIES // UNIVERSITY OF LAPLAND, FINLAND

2010 – 2014

BA IN SOCIAL SCIENCES AND COMMUNICATION // MAJOR IN POLITICAL SCIENCE // UNIVERSITY OF TAMPERE, FINLAND

CORE COMPETENCIES:

Women’s RTW & Golf/Activewear Design

AI tools in fashion design and a holistic understanding of their role in the design process

Creative Direction & Concept Design

Trend Forecasting & Color Design, Development and Coordination

3D Design: CLO 3D

Adobe Creative Suite (Illustrator, Photoshop, InDesign)

Tech Pack Creation & Fabric/Trim Sourcing